Working alongside the team Sentido Health, it was clear they had a passion for the work they do and the services they provide to their customers. They want to reenvision what it looks like to provide third-party care to their customers through their in-home solutions. With that direction, they needed to rebrand. They came in with a playful, but very sterile brand that did not speak towards the energy and care they embody.
I came alongside and helped bring clarity to their idea of who they are as a company and how their customers perceive them. With that information, I was able to recreate a look that truly inspired and engaged with their target audience.